Our commercial philosophy is about capturing the power possible with the latest practices offered through internet-enabled business management software.  In our assessment, for the small to mid size business, two key approaches open opportunities while significantly lower costs:

1. Software consumed over the internet from service providers ("Cloud Computing") is significantly lower in costs to get to the same or better functionality over traditional premise solutions.


2. Fully integrated software meeting the majority of the organization's recurring business transactional requirements is lower cost and produces significantly better coordination than traditional stand-alone applications that eventually require custom integration.

We recognize that software and premise-based infrastructure investments may have already been made and thus we consider how to best leverage installed software to quickly meet business objectives.  Ultimately, we believe that being competent in server equipment, software operating systems, database administration, networking, security and power management does nothing to produce competitive advantages –– these practices simply ensure that no breakdowns occur (systems going offline, buggy, or not reliable) while working to meet basic market standards for communications and information technology utilization.

Our cultural philosophy is simple –– "It's about care" –– because we value our long term relationships, everything we do is based on building trust with our clients, employees and the business community.  This is fashioned through acts of care.  We realize that trustful relationships lead to more meaningful transactions and lower costs for all parties. Ultimately, our marketplace reputation depends on our clients success which ultimately helps our professional staff grow.

How we apply our philosophy to what we do:

Listen for concerns and take action

Keep focus on priorities

Make promises we can keep and deliver

Demonstrate flexibility in how we get to the end result

Recognize the value of patience

Evolve and innovate to design new offers and practices

When confronted with a difficult situation, ask "what would care do?"

After running the Software Development Practice for a large financial institution, Marty Zigman, former Deloitte & Touche Management Consultant and CPA, created a company called InterScore, Inc. to offer data acquisition services. There, a suite of products were created under the PollCat Brand. The operations were expanded to take advantage of his background in Financial systems, Application Service Provider offers, and Information Technology / Software Development to provide ECommerce consulting to companies like Time Warner. InterScore worked closely with Bank of America's partner, B3, to architect and develop a scalable eCommerce platform which provides online store and payment services for major banking institutional customers. The highly scalable system processed over $1.6 billion in order revenue in 2004 alone.

Due to Marty's success and highly profitable consulting operation, he was able to sell the company in 2000. He later became the Chief Technology Officer for YaYa Media, an innovative startup company owned by a publicly traded entity, which offered Fortune 500 clients provocative online marketing capabilities through the use of internet based games and other new media entertainment assets. While at YaYa, it became clear to Marty that major companies were seriously investing in mechanisms to collect preference and demographic information about their customers. This means that companies which actively collect information about their customers, speculate about their concerns and needs, design new and valuable products and services to meet those needs, and then target relevant communications to those customers, would simply be more competitive to companies that traditionally do not. The new era of Marketing with its means of communications and its ability to measure its effectiveness has indeed arrived.

Marty left YaYa to bring this new thinking and capability to marketplace and to build on his prior consulting company's past success. Through Prolecto Resources, the offer is to develop new revenue capacities while lowering operational costs through thinking, practices and high caliber talent. This offer is designed for ambitous small to mid-size organizations that recognize the power and potential that is enabled through thoughtful application of new technologies for superior communications and coordination.